1954 Jeep CJ-3B

In Sturgeon Bay, Wisconsin, a classic off-road gem awaits: the 1954 Jeep CJ-3B. Priced at just $9,750, this vehicle has undergone a full year-long frame-off restoration. From a completely rebuilt brake system to a new carburetor and exhaust, every detail has been meticulously addressed. The fresh paint job completes a vehicle that’s not only fully functional but visually stunning—making this CJ-3B a true adventure-ready classic.

The Origins of the Jeep CJ-3B

Introduced in 1953 by Willys Overland, the CJ-3B marked a turning point in Jeep’s off-road lineage. It departed from the company’s flat-head engine design, adopting an overhead valve (OHV) engine that necessitated a higher hood profile. This change not only allowed for greater power but also improved overall performance. The CJ-3B quickly became a favorite for both civilian and military use.

Its durability and versatility won the hearts of farmers, adventurers, and outdoor enthusiasts alike. The 1954 model, in particular, represented an engineering peak for the CJ-3B, powered by the dependable Willys Hurricane F4 engine. Known for its reliability and off-road prowess, this model built a lasting legacy in challenging terrain.

Throughout its long lifespan, the CJ-3B saw a range of mechanical upgrades. While early models featured standard manual transmissions, improvements in suspension and braking systems enhanced drivability over the years. Its rugged frame contributed to the model’s lasting popularity. However, this specific 1954 unit stands out not only for its specs but also for its extensive restoration.

During the restoration, the entire brake system was replaced—including hard and soft lines, the master cylinder, and wheel cylinders. The exhaust system, differential seals, and shocks were also serviced. The body was treated with Rust Bullet to protect against corrosion, then finished in matte acrylic paint for a bold yet classic look. These enhancements ensure the CJ-3B is as visually striking as it is mechanically sound.

The Jeep CJ-3B is more than an off-road vehicle—it’s a symbol of post-WWII American automotive ingenuity. It earned a reputation for toughness and accessibility across a range of industries, from agriculture to military service. Its capabilities helped shape the off-road culture we know today.

Now available in Sturgeon Bay, this 1954 Jeep CJ-3B is not only fully restored but also retains its classic essence with carefully integrated modern updates. With a rust-free body, upgraded braking, and rugged design, this vehicle blends nostalgia with practical performance. For collectors and off-road fans alike, this CJ-3B offers a rare opportunity to own a piece of American history.